How To Achieve Brand Building Through Social Media?
Who wouldn’t agree with the verity that we dwell in a world where social media has become the center of our universe! In recent years, it’s all been about how many likes & how many followers you’ve got. As much as this is essential for all the fashionable influencers’ community, social media has become really very mandatory for every business these days because today if any brand doesn’t have their page, well, it’s actually invisible!
The notion of “Brand Awareness” should be one’s top priority since marketers, and social media channels happen to be the one-to-many solution for getting the word out about your products and services. By fashioning a potent brand presence on social media, you can definitely reach a bigger audience.
· Striking Logo
Your logo is your identity. Take an example of a small-scale start-up for a clothing brand. At first, even if the brand is still struggling to find cheap tailors, what they must do is make a page. How about “coming soon” to be your very first post along with a breath-taking logo. Likewise, your slogan also tells a story about your brand. Hence, make it appealing & promising that literally puts a smile on faces!
· Color Philosophy
You can surely make a statement by standing out. What better way than understanding the game of color scheming, color coordination & understanding the logic behind the incorporation of bold & vibrant colors. Here you can take the example of an artificial statement jewelry line, where the theme/base of the glamorous pieces is set to be either nude, mint, peach, or baby pink. This background color (a perfect color that suits this brand) can be visible throughout via photography, business card & tag. In turn that color sets the mood of that brand – whether high-end or an average one.
They say you cannot build a brand overnight & any expectation to be successful in a week would be wishful thinking. At first, all you’ve got to do is be regular & active when it comes to posts. Also, be twice as active on your Insta or Snap stories so that the audience knows that your brand is not lagging behind.
· The Brand’s Writing Style
If one expresses their brand in a uniquely versatile yet winning manner, that would have a different impact on the buyers than something that’s written in plain & bland English. Your tone & the way you’re addressing the audience matters more than anything. Remember you’re this brand’s voice where the tone must be humble, honest, direct as well as engaging & entertaining. Simultaneously, it would be prudent if you put together a social media style guide that outlines the basic tone & voice of the brand. This would be a great reference document for all the staff in the company & anybody who speaks on behalf of that brand.
· Paid Partnership
Paid Partnerships & collaborations can do wonders at times! This way you have a gorgeous model do all the talking on their platform & say what you want them to say! It can be scripted so you as a marketer have the authority over what would be said in front of the camera. Because advertising has a lot to do even when it comes to reaching out to those people who’re living in villages; a strong, confident professional can be the ambassador attracting new followers & potential buyers.
· Charming Photography
Your clicks are what you connect with as that’s what your audience would see, save, or take a screenshot of for inspiration. Today, amazing clicks with heavenly backgrounds & good editing does all the talking in a nanosecond. We do believe that the domain of social media belongs to content creators who know how to sell themselves via stunning pictures, hence, smart pictures is the very need for your brand to stand tall in the market!
· Glitzy Filters
Once in a while using fancy & bewitching filters can make your product be in the spotlight. Of course, some filters change the colors & the real look, but once in a while using these fantastic filters would definitely be a way to make your items visually compelling, literally hypnotizing the buyer into buying it. Remember some people might not be really fond of your product, but just for the sake of watching a new type of entertaining story, they love to follow your page; as they might tend to learn about new filters & new features of Instagram or Snapchat through your brand! Another plus point for you there!
· Separate business account with personal
Unless you’re a celebrity who’s here to sell your lifestyle, it’s better to keep business far away from your personal life, as your brand’s virtual presence is where your attention should be. This is said so because, at times when you have the same account, you tend to forget when to be professional & when you’re allowing too much information about yourself. Also, sometimes even the most insignificant story (personal) that you’d post can turn out to have a negative effect on your brand.
Brand building is undoubtedly an enormous task that is done slowly & gradually. Understanding the market, the trends & what’s more in demand is what would succor in making recognition & of course with the passage of time, viewing other business profiles, you’d learn what could work like magic for your page & which strategy might not be the right one for the product/service you’re providing!